As marketers today, we have a major problem.
73% of CEOs Don’t Believe Marketers Drive Demand For Products and Services, according to the Fournaise Marketing Group.
CEOs are wrong.
Today is the day that marketers prove that they are a valuable business investment for growth, instead of merely the arts and crafts team that spends all day debating the subtleties of trade show booth design and paper stock.
In The B2B Social Media Book, we teach you how.
Learn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue! The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media lead generation strategies.
This book is the definitive reference for B2B marketers looking to master social media and take their career to the next level. In the book you will learn:
- A methodology for generating leads using social media
- How to create content offers that increase conversion rates and drive leads from social media
- Practical advice for incorporating mobile strategies into the marketing mix
- A step-by-step process for measuring the return on investment of B2B social media strategies
- And much more!
The B2B Social Media Book is your handbook to become the social media expert of your company and a team member that your CEO respects and admires.
Don’t wait. Today is the day. Become a marketing superstar now!
